Bryan Le, better known online as RiceGum, is an American YouTube personality and musician. In November 2017, Le was ranked at number 25 on the Billboard Emerging Artists chart. His single “It’s Every Night Sis” was certified platinum by the Recording Industry Association of America (RIAA) in March 2018.
RiceGum was featured in the Super Bowl LII commercial for Monster headphones. In the ad, he plays a man on a subway who is inspired by Iggy Azalea to fashion a headset from scratch, which is accepted by an executive. As of August 2018, his main channel is the 231st most subscribed channel overall.
Billboard has referred to Le as a “YouTube celeb” known for his diss tracks. In 2017, Le released a single titled “It’s Every Night Sis” featuring fellow YouTube personality Alissa Violet, which was a response track to Jake Paul’s viral song “It’s Everyday Bro”. It reached number 80 on the BillboardHot 100 and is his first charting single. The single was followed by “God Church” in July 2017, its title another reference to Paul’s “It’s Everyday Bro”, which reached number one on the Comedy Digital Track Sales charts RiceGum was featured in the video for “Earthquake” by YouTube personality and rapper KSI, released on August 12, 2017. The video has since been viewed over 39 million times.