James Charles Dickinson (born May 23, 1999) is an American Internet personality, beauty YouTuber, and make-up artist. In 2016, he became the first male ambassador for CoverGirl.
Charles is most known for his YouTube channel focusing on makeup which he launched on December 1, 2015. At its highest point (May 6, 2019) his channel had 16.6 million subscribers. It currently has 15 million. His channel also has over 1.7 billion views on YouTube. On May 11, 2019, he became the first ever YouTube personality to lose over 1 million subscribers in 24 hours. At the 8th Streamy Awards, he won the award for the best channel in the Beauty category.
On October 11, 2016, at the age of seventeen, Charles became the first male spokesmodel for cosmetics brand CoverGirl, working alongside brand ambassador Katy Perry. In 2018, Charles collaborated with Morphe Cosmetics to release an eyeshadow palette. In January 2019, he was invited to Birmingham, England, to open the company’s second UK store, where over 7,000 fans showed up to see him, causing parts of the city center to come to a standstill. In March 2019, Charles did the makeup for Iggy Azalea’s music video shoot for “Sally Walker”. He also made a cameo appearance in the video.